A pple plans to offer subscriptis to video ctent directly through his TV applicati, according to a new report.
The change would simplify the ctent subscripti. process in the Apple ecosystem. Csumers will be able to buy subscriptis from some ctent providers directly the Apple platform, rather than through the provider's platform, sources familiar with the story told Bloomberg . so that users can see different channels and other ctent from other platforms – without having to switch between multiple applicatis. But to buy these channels and subscriptis, users are redirected to a third-party site or applicati.
Bloomberg compares the strategy to that of Amaz, which allows users to buy mthly subscriptis directly to the ctent The video channel service.
The publicati also notes that Apple could also possibly switch the current streaming of ctent to the TV applicati in the future. Currently, the applicati works more like a directory than a ctent viewing service.
While Apple has become e of the biggest sales of TV shows and movies via iTunes, it has not yet penetrated the -demand ctent market. which has been dominated by Netflix, YouTube and other companies.
The subscripti change could also strengthen the Apple Services business, which is rapidly becoming a major growth vector for the company. In the secd quarter of 2018, Apple attracted a record $ 9.2 billi …