New law designed to protect customer privacy takes effect in California tomorrow, January 1, 2020. Retailers in the United States are working to comply (via Reuters).
California companies prepare for new privacy regulation
The California Consumer Privacy Act (CCPA) allows buyers to tell businesses that they do not want their data to be sold to third parties. Retailers in California are working to make sure they comply with incoming regulations. For example, Walmart will have “Do not sell my information” links on their websites. In addition, signs in stores will explain the new law. The Home Depot will provide buyers in the United States with relevant information. Its California stores will have QR codes linked to relevant information, as well as signs.
As well as retailers, large technology companies such as Google and Facebook, and others developing apps, streaming TV services, advertising, and mobile service providers are affected by the regulations. However, Facebook had previously stated that it did not think the new law would apply them.