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As the two studies show, Apple has profitable even if some market share is lost.

Apple is heading for two new studies. Apple seems to be concerned about the 14% drop in market share in the smartwatch market.

However, in the second survey, it has long been shown that Apple is the largest money maker in the smartphone market. Thanks to iPhone X, Apple accounted for 62% of the market share in the second quarter. That closest rival, Samsung, suffered a double-digit sales loss, it is second with a 17% difference.

These two studies show how pure market share does not tell the whole story. Apple is faced with intensifying competition, which could bring about a shrinking customer base. But like Apple's survey of smart phones Counterpoint showed, Apple consistently raised all the profits of the middle and high market portion of the market. This will cause all other competitors to fight close to the bottom of the bottom.

Apple gains in the face of more competition

Each survey shows that the number of competitors that Apple faces continues to increase.

Apple Watch is the world's most popular smart watch, but the market share in the second quarter of this year fell by 14%.

Still, it is likely that Apple will wake up to the new series 4 watch debut at Wednesday's product showcase and regain part of the market later this year. Series 4 has a new user interface that allows you to record the ECG and detect that the wearer may be knocked down.

Today sold out within one minute during pre-order.

The new watch is very excited by Apple's mysterious chief design officer, Jony Ive. Washington Post. He Position"All bones of my body tells me that this is very important" (Series 4) becomes a more prominent tipping point …

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