Michael Kwet says Google and Apple secretly are tracking you in the retail store. If you have a phrase such as "There is no media talking to you", you know it will be juicy.
Apple argues that it is better than Google. They argue that they are "hardware companies" rather than data miners. However, iBeacons shows only one example on the contrary.
I think it is worth discussing the subject, but Michael does not provide evidence that Apple is tracking you like Google. For this reason I think that his article is defective. I do not know if iBeacons is used outside of Apple retail stores. However, to use iBeacon, it seems that customers need to opt in. by TechRepublic, IBeacon "With the location information tool alone, we do not collect excessive data or keep track of users …"
check it out: Does Apple's iBeacons track you down secretly?