As Apple moves to become a provider of streaming video content, companies say they are dedicating at least 30% of the on-demand catalog to local content and will be a company bound by a new EU law.
Roberto Viola is responsible for the European Commission regulating this field and states that the law should be enshrined in December. "Although a final vote is necessary, it is formal," he recently said, variety.
This law affects companies that produce and stream subscription content, such as Netflix, Amazon, and others. At least 30% of such entrusted content means that it must consist of a TV series or movie produced in Europe. You can also charge an additional fee.
by variety These companies purchase or acquire content at a slight additional charge added to the subscription fee already occurring in Germany, TV series and movies produced in Europe, Netflix, the court I failed to fight against the extra payment in Germany.
Members of the EU also have the opportunity to raise the quota from 30% to 40%.
This move is an attempt by streaming companies to increase investment in Europe. In October, the EU is planning to announce provisional figures showing the percentage of European works already on different streaming platforms.
Apple's current development slate
Currently, Apple has more than 20 original series in various development states. The majority of the High Profile Committee is involved in a US-based production company, but Apple has signed European-centered content, including those that proved to be animated for the first time …