In a report from Flurry Analytics, Apple was the winner of the Christmas gift season with the iPhone 11, iPhone 11 Pro and a healthy mix of older models contributing to the company’s dominance over all others manufacturers, at least in the United States.
For the period from Christmas Day to New Years Eve, Apple iPhones and iPads accounted for about 43% of all mobile device activations in the United States, according to the report.
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Although it does not appear in the top 10, Samsung was in fact the second best performing manufacturer for the holiday period in the United States, with a diversified share of cheaper handsets constituting the majority of its activations.
On Christmas Day, the report said that Apple’s iPhone models took the top nine spots for activations. This means that many iPhones were sitting under the Christmas tree to be unpacked.
Unsurprisingly, Apple’s flagship entry-level iPhone 11 was the most popular phone during the week, accounting for 6.2% of the total pie. The iPhone 11 Pro and the iPhone 11 Pro Max represent 5.27%.
The other places on the list show a long tail of older iPhones used with the iPhone XR, iPhone 8, iPhone 7, and even the iPhone 6 Plus making the list.
This report only covers phones and tablets. All signs indicate that vacation demand for AirPods and Apple is also strong. Apple will release its official quarterly results on January 28. Although the company no longer publishes unit sales figures, we will see to what extent Apple’s holiday quarter sales have affected financial results.
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