Apple wants major newspapers to join new subscription service

Following the rumor that Apple is about to enter the magazine delivery business with its subscription service, the company says it will talk with daily news giants and add content to the mix.


As an information source familiar with this problem, Recode Apple to Apple this summer New York Times, Wall Street Journal And that Washington Post To the undefined subscription service which was rumored to debut in 2019,

This project is involved in ongoing negotiations as executives appreciate Apple's food chain, including Internet software and services Eddy Cue's SVP. It is unknown whether the talks will be successful, but Apple faces a tough battle to break this idea on a paper that is enjoying the benefits of already successful subscription business.

Apple is rumored to be developing a news subscription service in the backbone of Texture, a digital magazine distribution application, which is a so-called "magazine netflix" that we acquired earlier this year. Although the details of the assumed service are unknown, it suggests that Apple is trying to sell content to readers with a low cost bundle.

For example, the texture charges a fee of $ 9.99 to access over 200 magazines. By contrast, readers have to pay $ 10 a month to read Washington Post Online, $ 15 / month Times $ 37 per month journal. Gate access is available in the paper, so readers can view specific stories for free, usually limited to the monthly limit.

According to executives familiar with the talks, the content bundle is a persistence point for paper. Some people, one-on-one subscription relationship, NYT Other major papers, add …

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