Apple's iPhone revenue was more than 3.6 times higher than that of Samsung and more than three times the profits of the four best brands in China, as the company accounted for 43 percent of all premium & # 39; phones sold worldwide.
According to a few new reports from Counterpoint Research, Apple's share in the global gains of handsets remained far ahead of the combined revenue of all other phone manufacturers worldwide.
Apple's 62 per cent share in the profits generated in Q2 was far ahead of Samsung's 17 per cent and was more than three times the profit share of China's Huawei, OPPO, Vivo and Xiaomi combined. The remaining profit of more than 600 other brands of mobile phones amounted to less than 1 percent.
Counterpoint stated that "aggressive" efforts by Chinese brands to sell high-end flagships resulted in their combined profits reaching $ 2 billion for the first time, suggesting that Apple's 62 percent share was $ 6 billion. Apple reported iPhone revenues of approximately $ 30 billion in the fiscal quarter.
Analyst Karn Chauhan wrote in the report that Samsung's profits on smartphones "dropped by 21 percent annually due to weaker than expected sales of the Galaxy S9 series." Transmissions from the Galaxy S9 series dropped by 24 percent in Q2 2018 compared to the Galaxy S8 series in Q2 2017. "
Apple has 88 percent of sales of + $ 800 smartphones
Profits in the industry were overwhelmingly generated by high-quality premium models. And while total demand for smartphones fell by 1 percent in the second quarter, sales of premium smartphones (defined as a price of more than $ 400 and accounting for around one fifth of all smartphone sales) grew by 7 percent worldwide.
Apple had 43 percent of all & # 39; premium sales & # 39; for Samsung's 24 percent share, OPPO's 10 percent, Huawei's 9 percent, Xioami's 3 percent and 2 percent claimed by OnePlus.
For phones with a price between $ 400 and $ 600, Apple and OPPO were tied to 22 percent of sales, Samsung reached 16 percent, Huawei accounted for 14 percent, Xiaomi 6 percent and OnePlus 5 percent. Between $ 600 and $ 800, Apple represented 44 percent of all sales, followed by Samsung with 41 percent.
"Samsung's share in the $ 600- $ 800 segment fell as a result of the less-than-expected sales figures from the Galaxy S9 series," noted Tarun Pathak. Above the $ 800, Counterpoint stated that Apple dominated with 88 percent of all sales that were iPhones.