To mark the launch of the Apple Series 4, Apple uploaded a new ad on Friday to its Canadian YouTube channel, "Better You."
The 30-second spot revolves around a man who encounters clones of his own, encouraging him to be more active. The man moves from sitting, standing, walking, running and finally swimming in the ocean. The commercial ends with the slogan "There is a better you in yourself".
The spot does not highlight all functions that are unique to the Series 4, apart from the larger screen. Viewers get a glimpse of the speed warning in OS 5 and water resistance that was present since the Series 2 of 2016.
Apple has increased the focus on health and fitness with every new product. The Series 4 has several improvements, such as EKG (electrocardiogram) technology and fall detection. OS 5 contains new training types and complications for data such as UV radiation.