Apple plans several "flagship outlets" stores in India to promote a new retail strategy

While Apple continues to struggle to become a more extensive retail store in India, the company may soon establish several large "flagship stores" to compensate for the slowdown in sales, Economic time.

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India has long been an important and unexplored growth market for Apple, even as sales continue to fall. Last month, it was suggested that Apple managed 1% of the country's smartphone market. Wholesalers are partly experiencing sluggish sales due to poor iPhone prices, which are frequently arbitrarily settled by affordable and unstable iPhone prices.

Recent report Bloomberg Based on the fact that there are plans to open 3 official retail stores in India from next year, stores located in New Delhi, Bangalore, Mumbai will be an important element of the turnaround strategy.

While these plans are doing good, Apple may secondarily establish 5-6 "main" agents in major cities and shopping centers throughout the country. With a footprint of up to 5000 square feet, the outlet will cover the existing Apple premium reseller significantly. Currently it is a maximum size of 1,500 square feet. According to the distributor, Economic timeThese major outlet stores can be opened for the first time in New Delhi, Mumbai, Bangalore, Chennai. After that, Hyderabad and Pune stores may be added.

Apple is currently unable to open an official retail store in India because of regulations governing the local production of 30% of the products sold. Despite the report up until 2016, which suggests that conflict resolution is coming soon, official agreement has not yet been made. Last year, the Chinese manufacturer Oppo <a …

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