Apple Offers Major Newspapers Opportunity and Challenge in Joining Texture Subscription Service

Apple New York Times, Wall Street Journal,and Washington Post About adding content to the texture Texture is a magazine subscription service Apple purchased earlier this year, Re-enter code The company is hoping to attract the three largest newspapers in the United States to this service. Such a move presents both opportunities to the newspaper.

According to Re / code:

Texture – In many cases it is described as magazine Netflix or Hulu, but now consumers can read as many stories as you want from dozens of magazines with a subscription of $ 10 per month. Whether Apple executives add three daily newspapers to the same subscription service or market as add-ons is unknown.

Texture of iPhone and iPad

Texture of iPhone and iPad


The news publishing business has intensified over the past two decades. While local newspapers received the most severe blows, including access to global content, Google's advertising service, and competitive pressures against local advertisers (Amazon and Wal-Mart's twin giants), major news publishers , Too.

Obtaining Apple's ever-increasing subscription service is unlikely for these major newspapers to be a huge possibility, regardless of whether it is providing a small article to Texture or a daily catalog as an add-on there is.


The interesting thing is that there are at least two flips on this occasion. First, all three of these newspapers have already affected the transition to a digital future to some extent. New York TimesA young publisher, A. G. Sulzberger, is actively betting on the digital. Currently, I am claiming a monthly charge of $ 17 for subscription.

Owned by News Corporation Wall Street Journal

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