Apple is reportedly working with the ABC "Jimmy Kimmel Live" show for the second wave of "Up Next" promotions for emerging Apple Music artists.
Artists will not only perform on "Jimmy Kimmel", but will also receive an "adapted content package", including a live EP, a Beats 1 interview on camera and recording in audio and video playlists for new artists, Variety said on Monday. The first group to benefit from marketing is the Korean Korean pop dance group NCT 127, which will take place on 8 October.
So far, Apple has used Up Next to promote one act per month within Apple Music, sometimes by pushing video to Twitter and YouTube. Some artists have recorded 6LACK, Amy Shark and Greta Van Fleet and a few musicians such as 6LACK have appeared on the Late Late Show with James Corden & # 39 ;.
Apple has close ties with Corden, because the show "Carpool Karaoke" is a spin-off from a "Late Late Show" segment. The Apple series recently won an Outstanding Short Form Variety Series award at the Creative Arts Emmy & # 39; s.
The company regularly tries to bridge the gap between regular and independent music. It requires the first for financial reasons and cachet, and the latter for catering at different niches.
"Jimmy Kimmel Live" has more than 2 million viewers every week. Apple Music reportedly has about 21 million North American subscribers, of about 45 million people worldwide.