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Apple may be fighting the saturated smartphone market in the US, but iPad still has room for growth

Apple's efforts to continue to increase its market share in the United States can be affected by market resistance itself, as Pew research data point to high levels of saturation for smartphones and mobile phones, leaving few relatively new customers .

The data released by the Pew Research Center on Saturday, suggests that the overall use of Internet-connected devices and related services has remained at approximately the same level as in 2016. While previous surveys showed general growth trends across all monitored segments, the differences between 2016 and 2018 are relatively small. minimal.

Approximately 95 percent of US adults in 2018 own and use mobile phones, while 77 percent claim to own or use smartphones. The recorded results are in particular the same values ​​as in 2016, just as discovered by the use of social media by 69 percent of adults.

Of the elements that have changed, internet use has grown from 88 to 89 percent, tablet use has increased from 51 percent to 53 percent and the use of desktop or notebook computers has dropped from 78 percent to 73 percent.

"A contributing factor behind this slowing growth is that parts of the population have reached near-saturation levels of acceptance of some technologies," writes Paul Hitlin of Pew. "Put simply, in some cases not many non-users are left."

Some groups from 18 to 49 years are owners of or use a smartphone, 99 percent use some form of cellular communication, with graduates measured at 91 percent and 97 percent for each area, respectively. The penetration of smartphones is also up to 93 percent for households with an income of $ 75,000 or more, while 98 percent own or use a mobile phone.

For tablet ownership and use, such as for the iPad, the figures again suggest that the educated and wealthy are the biggest users. While 55 percent of adults aged 18 to 49 say they own or use a tablet, higher than 53 percent for all respondents, the number increases to 66 percent for graduates, and 72 percent for individuals with a minimum income of $ 75,000.

With figures generally less than 60 percent, the data suggests that the iPad has not been hampered by a saturation problem and has a good track before broad ownership and use of tablets become a problem for sales.

Although the saturation of the highly competitive US market may cause problems in increasing iPhone shipments for Apple, the company has made every effort to continue growth in other areas. Apple continues to make progress in growing and emerging markets that are far from saturated, such as China and India, while the higher average sales price generated by the introduction of the iPhone X last year and the iPhone XS models this year revenue from the iPhone will help increase.

Especially in the United States, Apple continues to enjoy a healthy lead over other smartphone producers, with domestic sales reportedly 16 percent higher in the quarter of March than in May. Furthermore, the same report revealed that Apple had six of the 10 most popular smartphone models in the US in the first quarter. The top five of the list consisted of variants of the iPhone X and iPhone 8.

© Appleinsider

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