The 2018 iPhone lineup is likely to be missing the "Plus" model when three new iPhones are announced at the Steve Jobs Theater early next month.
Since the iPhone 6 Plus was launched in 2014, Apple's marketing team has been told that it is considering whether to delete the Plus suffix used for iPhone of a large display.
According to sources within Apple, Bloomberg says Apple has changed the name of the new 2018 iPhone many times. The team throws away the positive naming scheme and prioritizes something different to judge approval or disapproval.
Goodbye iPhone Pluses
Apple's marketing department seems to have changed the iPhone naming scheme in 2018 many times. I call the new premium phone "iPhone Xs", so you can see that you are upgrading from last year's model.
Apple is changing multiple names while planning for a new device. At least, new premium phones are thought to be branded "iPhone Xs" brand, which is shown to be an upgrade to the iPhone X model last year. This report does not mention what suffix it thinks Apple will use to replace the "Plus" naming scheme.
Also, other rumors are on the rise that have been circulating for several months, including new colors and larger displays.
The fans of iPad Mini waiting for the upgrade are also disappointed this year. According to Bloomberg, this year Apple does not plan to update small tablets. Instead, the company plans to release two new iPad Pro models with edge-to-edge display, face ID, and improved internal structure.
Apple plans to announce a new iPhone at the Steve Jobs Theater on September 12th. Official presentation of the keynote lecture has not yet been issued,