September 1, 2010: Ping, a social network focused on Apple's new music, is shipped as part of iTunes 10. According to Apple, this service allows users to discover new music and tell them more easily to favorite artists .
Ping won 1 million subscribers in the first 48 hours. Nevertheless, Apple 's social network is destiny from the outset.
Apple used to help social networking (this was the first important technology company to promote on Facebook). But Ping was actually Apple 's first attempt to launch its own social network.
Apart from the next artist, the user can post thoughts and opinions. Anyone can share the details of their favorite albums and songs. In addition, they could see the list of concerts and could tell friends about the program they are going to participate in.
"ITunes is the world's best music community with more than 160 million iTunes users in 23 countries, adding social networking with Ping," Steve Jobs said in a press release. "With Ping you can follow your favorite artists and friends, or join in conversations all over the world with enthusiastic fans of music fans.
In some ways Apple seems to be completely visible with the attitude of launching a music-focused social network. The company projected a cool, youthful image. In addition, thanks to the brand's faithful customers, broad reach, good standing in the music industry, the success of iTunes and the iPod, there is a history that other companies have provided music-related skills in a failed manner.
Ping never gains traction
Early on, Apple made a great success with Ping. However, the situation worsened after Apple annoyed the 1 million users who joined in the first 48 hours.
First, Ping did not demonstrate Apple's design at its best. It proves to be used too carefully, and …