Apple hires Warner Music executive to lead Apple’s Music initiatives of strategic

Apple has hired a former Warner Music executive to lead a part of his Apple Music team. As first reported by ReutersJeff Bronikowski is to join Apple as a company, global head of strategic initiatives of the music.

Bronikowski made the announcement on LinkedIn last night, saying that it is working with the Apple Music team. He will be based in New York City, but also spend time in Culver City and Cupertino:

Before joining Apple Music this month, Bronikowski served as vice-president of Warner Music Group. He focused on global business development and new technology and innovation to Warner, according to his LinkedIn. Previously, he worked at The Echo Nest, which was acquired by Spotify, as well as the IAC and Tribeca to the screen.

Apple Music facing increasing competition from Spotify, which continues to expand its focus on original content and podcasting. Apple Music currently has more than 60 million paying users, compared with Spotify, which is about 125 million subscribers.

Apple has not provided an update on the Apple Music subscribers since last June, so it’s possible that the service is now closer to 70 million users, even more. Apple Music is currently headed by Peter Stern, a lieutenant Eddy Cue, who oversees all Services.

Super excited to start my new job at Apple today, Global Head of strategic Initiatives of the Music. I am looking forward to work with Apple’s Music is the incredible team of old friends and new ones to be made.

Bronikowski made the announcement on LinkedIn last night, saying that it is working with the Apple Music team. He will be based in New York City, but also spend time in Culver City and Cupertino:

Super excited to start my new job at Apple today, Global Head of strategic Initiatives of the Music. I am looking forward to work with Apple’s Music is the incredible team of old friends and new ones to be made.

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