Apple continues to promote the dual camera system of the iPhone XS and iPhone XS Max by taking a number of photos of the new generation of iPhones shared on social media.
The Apple Public Relations team has selected images on Twitter and Instagram that emphasize the quality and new features of the iPhone XS and iPhone XS Max. All images were drawn from social media that used the ShotoniPhone tag.
The images cover a wide range of different styles and subjects, ranging from cityscapes to nature, from action photography to still life images and some with animals.
The quality of the camera has been an important feature of the iPhones over the years and has certainly contributed to the high sales figures. Improvements in the new models include larger pixels in the sensors, a faster processor, an improved Neural Engine for face recognition and image segmentation, Smart HDR and an updated portrait mode that simulates the aperture in the assembly to increase or decrease the bokeh effect .
Apple has promoted the iPhone XS and XS Max cameras through the shooting of professional photographers after the launch of the new models in September. The first "Shot on iPhone" feature showed two photographers experimenting with the Slo-mo and Time-lapse functions, while the images of other photographers were shared a few days later.
After the release, Apple director Tim Cook went to Twitter to share some of the first recordings of the new iPhones.