Earlier this year, Apple bought a popular digital magazine agent Texture. Currently, the company is reportedly in negotiations with major newspaper publishers.
Re-enter code A major US newspaper publisher reports trying to persuade Apple to add his story to Texture. While Eddy Cue is negotiating, Apple talks about adding content to the app to the New York Times, the Wall Street Journal and the Washington Post.
This is to strengthen Apple's original content and subscription service. Apple has built original content portfolio based on a number of original shows currently being produced. The company plans to start a new service next year.
However, this will be a perfect fight for Apple as the major newspaper brand already has its own subscription service already beginning at $ 10 a month.
For publishers, there is concern about the possibility of being dropped from the bundle after being bundled. In most cases, by offering your own subscription, you can have a one-to-one relationship with customers and fully control pricing and sales statistics information.
Meanwhile, Apple again proves that hardware sales can be turned to monthly subscribers. Apple Music currently offers 3 months free trial to users, so after being launched in 2015, it has 50 million subscribers.
Another concern is to stop Apple News, Apple's news service.
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