Apple CEO Tim Cook joined an Apple Store in Palo Alto, California, helped to open the store and welcomed the first people in the store to pick up their iPhone XS order.
The CEO, Tim Cook, was regularly in the glass doors of the Apple Store just before opening time reports CNBC. While the doors opened, the countdown was carried out by the staff, after which the cheers started when the first people in the queue entered the store.
Cook stepped outside the shop window to greet the first customers, shake hands and share a few words, as well as take selfies. A few minutes later, Cook returned to the store to keep meeting participants.
The appearance of the CEO in the Palo Alto store regularly occurs at the launch of the iPhone, with repeated visits and openings in the same store over the years.
Apple Store locations around the world saw queues in advance, with a huge influx of customers who wanted to be among the first to purchase the iPhone XS, iPhone XS Max or Apple Series 4
In addition to the fact that he appeared in person at one location, Cook also celebrated the launch on social media. In a twitter , the CEO indicates that he is "happy to get this new Apple product in hands (and on the wrists) from so many customers around the world", as well as highlight some of the photos that have been taken Apple Stores.
Happy to get these new Apple products in hands (and on the wrists) from so many customers around the world. Can not wait to hear what you think! pic.twitter.com/GHpaDFgqeO
– Tim Cook (@tim_cook) September 21, 2018