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Apple buys Shazam, dropping ads for all users

Apple is now the proud owner of Shazam, the number identification service. Apple made the announcement Monday and added that it accepts ads for all users.

Shazam is a popular service for identifying songs by "listening" to them. The app uses the microphone on your iPhone or iPad, for exle, to identify what you are listening to. Together with the title of the song and the artist, the album also shows information and can also display lyrics.

Apple Music Vice President Oliver Schusser said,

Apple and Shazam have a long hello together. Shazam was one of the first available apps when we launched the App Store and has become a favorite app for music fans everywhere. With a shared love of music and innovation, we are delighted to bring our teams together to offer users even better ways to discover, experience and enjoy music.

Although we did not know when it would happen, the purchase is no surprise. Apple was negotiating the deal last year, and according to reports, the deal was closed "very quickly" last December.

Reports also show that Apple paid US $ 401 million for the company. Apple has not exactly said how much the deal has cost.

[[[[Apple is busy buying music app Shazam]

[[[[EU investigates the Shazam acquisition of Apple on the basis of customer data, damage to the competition]

Apple was also the focus of a European Union study into the planned purchase. Earlier this year, the EU expressed concerns that Apple would collect user data and focus on people who prefer competitive streaming and music buying services.

TMO & # 39; s Bryan Chaffin summarized the research nicely,

But this … this is just nonsense. Apple is second in streaming music services, Shazam's service is completely complementary (meaning the acquisition will not consolidate the market) and even the EC says Shazam is "not an important access point for music streaming services." And puhlease … Apple does not need Shazam's data to target consumers.

Now that the deal is complete, it seems that the EU has overcome its concerns.

Apple will remove ads from Shazam for all users, meaning no one has to pay for the service. Chances are that it will also get tighter integration in iOS and macOS.

© macobserver

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