Apple debuted on Friday with a new ad for the iPhone XS Max, "Growth Spurt", which once again dwells on the theme of size in the marketing of the flagship of the XS line.
The commercial allows people to photograph with the Max or ing video content on the screen, making people, animals and objects in real life enormous. It ends with a whole city that is growing and the slogan & # 39; Everything you love has become bigger & # 39 ;.
Apple has focused on ads in display format long before the XS and XS Max were even launched. The XS has a relatively standard 5.8-inch screen, but the Max is 6.5 inches, making it not only the largest smartphone of Apple so far, but one of the largest on the market as a whole.
An upcoming mid-range phone, the iPhone XR, will be almost as big at 6.1 inches.
Apple was once notoriously resistant to building an iPhone of more than four inches, insisting that it was better if people could reach all corners of the screen with one hand. It went wrong with the iPhone 6 and 6 Plus of 2014 after it realized that the site is losing to Android phones, many of which are already five inches or more.