Those with an iPhone X have little reason to upgrade to an iPhone XS. But the iPhone XS Max seems to be a winner. At least until pre-orders start for the iPhone XR.
People are always looking for a data angle to prove that Apple has failed its concept for the new iPhones in September. Then the figures come out during the quarterly earnings reports, and Apple is doing fine.
2018 iPhone setup and prices. Image credit: Apple.
Last year, the late introduction of the iPhone X in November was seen as a sign of disaster. Did not happen. The iPhone X was a hit. And the iPhone 8 did just as well.
This year, apparently due to technical problems with the display, orders for the iPhone XR will not start until 19 October. Meanwhile, it seems that the iPhone XS Max is doing very well. Gene Munster and Will Thompson have the at LoupVentures . "IPhone launches takeaways: Xs Max Demand exceeds Historical Plus Demand."
There is a good piece of analysis and historical data here.
1. Consumers increasingly order online devices to prevent long queues on the launch day.
2. We expect iPhone Xr to make its debut on October 23rd[sic], to approve 38% of iPhones sold in the next year, compared to 21% for the Xs and Xs Max combined (9% Xs, 12% Xs Max).
The remaining 41% would probably be iPhone 8 and 7. Note that although the XS Max is more of a favorite, it may not be due to a huge margin. The XS will find its niche. Nevertheless….
Interest in the XS Max exceeded the historic demand for Plus versions, with 70% of respondents who bought an Xs Max versus an average of 54% for [previous] Plus versions.
This may be due to the fact that the 8 Plus from last year had an LCD screen and the XS Max this year has an OLED screen. Or maybe the movement to larger screens, thanks to stunning graphics and video capabilities and wireless bandwidths, is accelerating.
The point here is that people must do pendulum, ask customers questions about their preferences and examine historical data to identify trends. We'll know more when Apple announces the sales figures, but the result is that Apple's line-up is always strong, Apple understands its customers, that there's rarely a real duddle, sales stay strong all year and Apple makes buckets of money. In fact, most of all.
Next page: The News Debris for the week of 17 September.